The Future of Newmar Towable Products
In 2011, Newmar Corporation built 30 units of its fifth wheel brands. Understanding that our company needs new floorplans, new interior designs and new exterior paint graphics to even try to grow this volume, we have been studying the amount of engineering time and resources it would take to freshen the Kountry Star, X-Aire and Kountry Aire brands for the 2013 model year.
It has become very apparent to Newmar management that the entire RV towable market has changed considerably and become more competitive over the past several years. Newmar’s management team has also come to the realization that building fifth wheel products on the same production line with its motor home brands, retailing for as much as $800,000.00, is no longer a legitimate means by which to participate in the towable arena.
With all this in mind, Newmar Corporation will cease building its fifth wheel products. As with all decisions of this nature, this was a difficult choice. After much analysis, internal discussions and prayer, Newmar’s management team feels that this is the best road to follow at this time. Rest assured, Newmar Corporation remains committed to the RV industry and the gas, diesel and luxury motor home markets.
I thank you, in advance for your understanding and support of this decision.
V.P. of Sales and Marketing